Company History

History of Trademark


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  The Development of the Hermann Teddy Trademark      
  There were several variations of Bernhard Hermann's factory trademark and later of the trade name and trademark of Gebr. Hermann KG. Up to the end of the 1920's these were seen on the company stationery but from then on they also increasingly appeared as a metal tag and quality symbol attached to the toys themselves. There are no examples of little tags or woven strips with the company emblem from the years before 1920      
  Company Stationary

During the course of the company's history there have been different styles of letterhead, invoices, orders forms etc. one particular style of lettering, however, was used as a trademark in the 1920s - this was a combination of Bernhard Hermann's initials. On the letterhead, BEHA was printed in capitals inside a stylized globe symbol, on top of which a fox terrier stood. Another letterhead, used for invitations to the Leipzig Fair, showed a small teddy standing on top of a globe, with the initials BEHA. A large teddy bear, a cat and a dog on wooden wheels were grouped around.

In the 1930s letterhead with a red symbol appeared, similar to the seal used today. Diagonally across the centre, black lettering spelled the word " Teddy", and at the edge were the words " Marke BEHA bürgt für Qualität " (BEHA stands for quality). In the second half of the 1940s the wording on the edge of this symbol changed to " Hermann Teddy bürgt für Qualität" (Hermann Teddy stands for quality). In the early 1950s this wording was, in turn, replaced by the trademark "HERMANN Teddy ORIGINAL". The German patent office accepted the picture symbol as a registered trademark on 27th April 1954, under the reference number 656 702. On 10th August 1970 the words "HERMANN Teddy ORIGINAL" were likewise registered as a trademark under number 871 752. Apart from changes in the color, from green to red, both trademarks have been in use up to the present day.

  Fabric Labels or Flags

Fabric labels, also called flags, may also help in determining the exact age of an animal. These narrow white cotton strips were sewn into the seam of an arm or leg. Until 1980 these flags bore the words " HERMANN Teddy ORIGINAL Made in west Germany", printed in green. From 1985 the same text was printed in brown with additional information about the quality and composition of the material. After 1988 these labels were cream-colored with the trademark and fabric information woven in red. Rarely do collectors come across comprehensive catalogues or documentation of old Teddy-Hermann products. Therefore they are delighted when they can get a hold of and correctly identify an old Teddy-Hermann animal complete with identification symbol, metal tag or quality seal. If an old plush animal has no trademark then it might be difficult for the collector to determine the manufacturer or the age of the animal. In such a case it may promote identification if a small piece of red or gold-colored Teddy-Hermann cord is still poking out of the chest - this was where the seal would have been attached.

Since 1993 Teddy-Hermann products have had completely new type of coding. All mohair teddy bears taller than 20 cm in size have a special identification mark-the well-known and trusted Teddy seal, a guarantee of quality cast in brass-colored metal, and complete with a safety catch. This symbol is firmly anchored in the back of the teddy bear's head. This method prevents forgeries and ensures that even decades later it will be easy to identify a Teddy-Hermann bear from Hirschard. The unmistakable trademark of the Teddy Plüschspielwarenfabrik Gebr. Hermann GmbH & Co. KG, Hirschaid is the teddy seal. For the Hermann teddy manufacturers this seal is not just a trademark. it also symbolizes a commitment to excellent quality and tried and tested designs. Those who know and love charming nostalgic teddy bears welcome the red teddy seal, knowing that it distinguishes original products from the many imitations on the market.



  Only Original Hermann Teddy bears carry the red seal and gold button      


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